Rahat Continental

In June 2020, amidst a global pandemic, Rahat Continental, a leader in the logistics industry, embarked on launching two pivotal services designed to meet the urgent needs of the time. Minus Equals Plus was entrusted with the task of producing two videos that would not only introduce these services but also highlight their importance and utility during such critical times.

Our Role

Our responsibility was to craft compelling narratives for each video that would succinctly introduce Rahat Continental’s new services: the premium White Glove Delivery and the dedicated delivery service for Personal Protective Equipment (PPE). The goal was to create informative and engaging content that resonated with partners and customers alike, showcasing the company’s commitment to innovation and safety.

The Process

White Glove Delivery Service Video

For the premium White Glove Delivery service, we focused on depicting the meticulous care and personalized attention that define the service. The video aimed to convey the exclusivity and high standards of Rahat Continental’s offering, ensuring partners understand the value and differentiation of this service.

PPE Delivery Service Video

The video for the dedicated PPE delivery service was designed to highlight the timeliness, reliability, and critical importance of delivering personal protective equipment during the pandemic. It showcased Rahat Continental’s dedication to supporting healthcare and essential service providers by ensuring the swift and safe delivery of PPE.

The Outcome

The launch of the two videos significantly bolstered Rahat Continental’s service introductions, effectively communicating the features and benefits of the White Glove Delivery and PPE delivery services. The videos resonated well with the target audience, enhancing Rahat Continental’s position as a responsive and innovative leader in logistics, especially in challenging times.


Producing these videos for Rahat Continental was a profound reminder of the power of visual storytelling in times of crisis. At Minus Equals Plus, it reinforced our commitment to delivering content that not only informs and engages but also plays a part in addressing immediate societal needs. This project exemplified our ability to quickly adapt and create meaningful, impactful video content that supports our clients’ objectives and contributes positively to the broader community.

About Rahat Continental

Established in 1986, Rahat Continental is India’s leading supply chain solutions company.