{"id":774,"date":"2024-03-13T17:36:14","date_gmt":"2024-03-13T17:36:14","guid":{"rendered":"https:\/\/minusequalsplus.com\/?post_type=portfolio&#038;p=774"},"modified":"2024-03-16T18:15:37","modified_gmt":"2024-03-16T18:15:37","slug":"rahat-continental","status":"publish","type":"portfolio","link":"https:\/\/minusequalsplus.com\/work\/rahat-continental\/","title":{"rendered":"Rahat Continental"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"774\" class=\"elementor elementor-774\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e645a61 e-flex e-con-boxed e-con e-parent\" data-id=\"4e645a61\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f190c47 e-con-full e-flex e-con e-child\" data-id=\"6f190c47\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59c8fec2 e-con-full e-flex e-con e-child\" data-id=\"59c8fec2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-125f4bba elementor-widget elementor-widget-text-editor\" data-id=\"125f4bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1>Rahat Continental<\/h1><p>In June 2020, amidst a global pandemic, Rahat Continental, a leader in the logistics industry, embarked on launching two pivotal services designed to meet the urgent needs of the time. Minus Equals Plus was entrusted with the task of producing two videos that would not only introduce these services but also highlight their importance and utility during such critical times.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-274fc58a e-flex e-con-boxed e-con e-parent\" data-id=\"274fc58a\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1be245 elementor-widget elementor-widget-video\" data-id=\"7a1be245\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=DaUd-n3nCIc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38b9a6 elementor-widget elementor-widget-video\" data-id=\"f38b9a6\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-rpm0JaWJjA?si=r8LUG6YK6YbyMJfq&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d5d4706 e-flex e-con-boxed e-con e-parent\" data-id=\"5d5d4706\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d2bee6 elementor-widget elementor-widget-text-editor\" data-id=\"44d2bee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Our Role<\/strong><\/h3><p>Our responsibility was to craft compelling narratives for each video that would succinctly introduce Rahat Continental&#8217;s new services: the premium White Glove Delivery and the dedicated delivery service for Personal Protective Equipment (PPE). The goal was to create informative and engaging content that resonated with partners and customers alike, showcasing the company&#8217;s commitment to innovation and safety.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0c9b19 elementor-widget elementor-widget-text-editor\" data-id=\"4a0c9b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>The Process<\/strong><\/h3><p><strong>White Glove Delivery Service Video<\/strong><\/p><p>For the premium White Glove Delivery service, we focused on depicting the meticulous care and personalized attention that define the service. The video aimed to convey the exclusivity and high standards of Rahat Continental&#8217;s offering, ensuring partners understand the value and differentiation of this service.<\/p><p><strong>PPE Delivery Service Video<\/strong><\/p><p>The video for the dedicated PPE delivery service was designed to highlight the timeliness, reliability, and critical importance of delivering personal protective equipment during the pandemic. It showcased Rahat Continental&#8217;s dedication to supporting healthcare and essential service providers by ensuring the swift and safe delivery of PPE.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b4c875 elementor-widget elementor-widget-text-editor\" data-id=\"14b4c875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>The Outcome<\/strong><\/h3><p>The launch of the two videos significantly bolstered Rahat Continental&#8217;s service introductions, effectively communicating the features and benefits of the White Glove Delivery and PPE delivery services. The videos resonated well with the target audience, enhancing Rahat Continental&#8217;s position as a responsive and innovative leader in logistics, especially in challenging times.<\/p><p><strong>Reflection<\/strong><\/p><p>Producing these videos for Rahat Continental was a profound reminder of the power of visual storytelling in times of crisis. At Minus Equals Plus, it reinforced our commitment to delivering content that not only informs and engages but also plays a part in addressing immediate societal needs. This project exemplified our ability to quickly adapt and create meaningful, impactful video content that supports our clients&#8217; objectives and contributes positively to the broader community.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14582047 e-flex e-con-boxed e-con e-parent\" data-id=\"14582047\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31f58cf1 elementor-widget elementor-widget-text-editor\" data-id=\"31f58cf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #ffffff;\">About <span style=\"text-decoration: underline;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/rahatcontinental.com\/\" target=\"_blank\" rel=\"noopener\">Rahat Continental<\/a><\/span><\/span><\/h4><section class=\"elementor-section elementor-top-section elementor-element elementor-element-936fb43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"936fb43\" data-element_type=\"section\" data-section-luminosity=\"dark\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87c43ab\" data-id=\"87c43ab\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-0ec7a1c elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"0ec7a1c\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\"><div class=\"elementor-widget-container\"><div id=\"ld-fancy-heading-65efc0054d215\" class=\"ld-fancy-heading pos-rel\"><p class=\"ld-fh-element d-inline-block pos-rel lqd-highlight-classic lqd-highlight-grow-left p\">Established in 1986, Rahat Continental is India&#8217;s leading supply chain solutions company.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rahat Continental In June 2020, amidst a global pandemic, Rahat Continental, a leader in the logistics industry, embarked on launching two pivotal services designed to meet<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1187,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio-types":[15],"_links":{"self":[{"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/portfolio\/774"}],"collection":[{"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/comments?post=774"}],"version-history":[{"count":7,"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/portfolio\/774\/revisions"}],"predecessor-version":[{"id":781,"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/portfolio\/774\/revisions\/781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/media\/1187"}],"wp:attachment":[{"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/minusequalsplus.com\/wp-json\/wp\/v2\/portfolio-types?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}